PROGRAM



Celý den je zajištěný simultánní překlad anglických i českých přednášek

09:00
09:15

Úvodní slovo

Petr Šimůnek <b></br>Forbes</b> Petr Šimůnek
Forbes

Šéfredaktor
i
09:15
10:00

Ondřej Ilinčev, ILINČEV s.r.o.

Aby vaše vstupní stránky nebyly zároveň i výstupní
Co odlišuje dobré a špatné vstupní stránky. Včetně obvyklých konverzních bariér, ozkoušených frameworků, tipů pro analýzu, přesvědčivou textařinu a příkladů před a po. Po přednášce budete vědět, co říct, jak to říct a jak to poskládat na vstupní stránce tak, aby vám opravdu fungovala a vydělávala.
Ondřej Ilinčev  <b></br>ILINČEV s.r.o.</b> Ondřej Ilinčev
ILINČEV s.r.o.

CRO & UX expert
i
10:00
11:00

Mark Irvine, WordStream

Search and Social: Made Better Together with More Data
"In 2017, users spent more time on social media and ran more online searches than ever before – and advertisers are quick to take notice. The combined appeal of reaching audiences across 1.2 trillion searches and 1.4 billion active daily users has doubled the number of advertisers on these networks over the past 18 months. Today, more than 8 million advertisers reach their customers online with search and social. As their reach expands to more and more different audiences and keywords, How do we measure the success of these campaigns in a world in which our users are increasingly connected and exposed to multiple campaigns across different networks and devices? Too often we treat our campaigns differently and plan our digital strategies separately, and in doing so we miss valuable insights and major opportunities. "
Mark Irvine, <b></br>WordStream</b> Mark Irvine,
WordStream

Senior Data Scientist
i
11:00
11:25

Coffee Break

pauza na kávu a malé občerstvení pauza na kávu a malé občerstvení
i
11:25
12:00

Hana Zachová, GLAMI

Brand debt: The origin, the dangers and the avoidance
"Move fast, break things" is often a mindset of agile technological projects. But taking shortcuts many times takes its price in a so-called "tech debt". Choosing a solution that initially seems fast and easy, implies costs for additional rework later in the more mature stage. The same danger applies to marketing- the equivalent of tech debt can be inflicted on the brand. If not taken seriously the brand debt can damage the consumer's trust and become a real hold-up for the business growth. In this presentation we will examine what are the causes of brand debt, what risks there are when focussing on the short term direct response campaigns rather than balancing the short and long-term strategy and what possibilities there are to mitigate the brand debt.
Hana Zachová <b></br>GLAMI</b> Hana Zachová
GLAMI

Brand Manager
i
12:00
12:45

Josef Hlaváček, Facebook

Think Small: How the biggest stories in the world are being built
From cave paintings to campfires, radio to tv, and now mobile and VR - we are obsessed with telling and consuming stories. And while that hasn't changed for thousands of years, the mediums we consume these stories from, do. Through the advent of mobile, we can now build personalized content at scale achieving what is best for brands and for people. In this presentation, we will take a look at these consumer changes and how Facebook has reacted to these.
Josef Hlaváček <b></br>Facebook</b> Josef Hlaváček
Facebook

Account Partner pro region střední a východní Evropy
i
12:45
13:45

Oběd

pauza na oběd pauza na oběd
i
13:45
14:45

Warren Knight, Think Digital First

Empowering Customers Through Digital Transformation
"In this dynamic session, Warren will share how companies can drive meaningful change for customers by developing and delivering a simple and consistent brand experience across all channels. Discover the four key components of a successful Digital Transformation and how to integrate it into your 2020 performance strategy."
Warren Knight <b></br>Think Digital First</b> Warren Knight
Think Digital First

Digital Strategist and Professional Speaker & Trainer
i
14:45
14:55

Soutěž


i
14:55
15:40

Dominik Wöber, Google

Winning on Mobile with faster & better user experiences
Dominik Wöber <b></br>Google</b> Dominik Wöber
Google

Head of Performance Sales, Central Europe
i
15:40
16:25

Andy Taylor, Merkle Inc.

The Rise of Local Search Ads and Other Key 2018 Search Trends to Know
Users are increasingly comfortable searching for local businesses through both traditional search and navigational apps. In response, Google is expanding the formats and placements available to advertisers to reach these searchers. In this session I’ll explain all of the newest innovations related to local search as well as touch on other key search trends to be aware of for 2018 and beyond.
Andy Taylor <b></br>Merkle Inc.</b> Andy Taylor
Merkle Inc.

Associate Director of Research
i
16:25
16:45

Coffee Break

pauza na kávu a malé občerstvení pauza na kávu a malé občerstvení
i
16:45
17:30

Mariia Bocheva, OWOX

Research online purchase offline: What share of your customers buy in-store after visiting your website?
"Did you know that ROPO-effect in Czech Republic is about 33%, but it greatly varies from industry to industry and also depends on brand awareness? This speech is for you if you want to measure ROPO-effect for your particular business and prove that online drives way more revenue than you can see in Google Analytics. I'll provide you a clear, affordable and step-by-step implementation plan on how to do it and share several success stories from the biggest retailers."
Mariia Bocheva <b></br>OWOX</b> Mariia Bocheva
OWOX

Head of Sales
i
17:30
18:10

Petra Pacáková, ACOMWARE

Jak neztratit nervy při Data Driven optimalizaci
Petra Pacáková <b></br>ACOMWARE</b> Petra Pacáková
ACOMWARE

Head of Performance
i
Organizátor
logo Acomware
ACOMWARE s. r. o.
www.acomware.cz
Budějovická 778/3
140 00 Praha 4

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